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How our Founder’s vision shaped a brand built on impact.
At Tropic, we’ve always believed beauty should do more than deliver great skin. We believe beauty can create positive change – supporting people, communities, and the planet, while helping you feel confident in your own skin.
As more people discover Susie Ma and Tropic, we want to be clear about what we stand for: doing good beyond beauty isn’t a slogan. It’s a responsibility we take seriously, and one we share with our community every day.
Our Founder, Our Purpose
Tropic began in a home kitchen, with Susie Ma creating a body scrub to help her mum pay the bills. What started as a simple act of care quickly grew into something much bigger, not because of ambition alone, but because Susie believed business could be a force for good.
From the very beginning, Susie was clear that Tropic would never exist just to sell skincare. It would exist to create opportunity, protect the planet, and support people – while delivering results-drive, clinically backed, and naturally-derived products that genuinely work and feel good to use.
That founding belief still defines Tropic today. Purpose isn’t something we’ve added later, it’s woven into how we operate, how we grow, and how we show up.
“There is one driving force behind everything I do, personally and professionally – the desire to help create a healthier, greener, more empowered world. That’s the Infinite Purpose which defines Tropic’s brand DNA, guiding every decision and product launch.” – Susie Ma, Founder & CEO
Our Infinite Purpose
Our Infinite Purpose is a long-term commitment to creating a healthier, greener, and more empowered world.
It’s not a campaign or a trend. It’s the lens through which we make every decision – from how we source ingredients and develop products, to how we invest our profits and choose our partners.
For us, having an Infinite Purpose means taking responsibility for our impact and actively contributing to positive change wherever we can. Growth is only meaningful if it benefits more than just the brand.
10% For The World
One of the most tangible ways we live our Infinite Purpose is through our 10% For The World pledge.
We donate 10% of our profits to charities and good causes working to protect the planet, support communities, and improve wellbeing around the world. Every Tropic purchase plays a part in this, meaning our customers don’t just shop skincare; they help fund real-world impact.
One of the most meaningful ways Tropic has created lasting impact is through our partnership with UWS – an international education charity dedicated to providing free, foundational education to children in remote, marginalised, and post-conflict communities around the world. Since the partnership began, Tropic has funded over 7.5 million days of education through customer orders and built five fully funded schools across Cambodia, Nepal and Madagascar.
“Making a difference to these children’s lives, however small, has been the greatest privilege of my life, and one I’ll infinitely champion, every day.” - Susie Ma, Founder & CEO
Our charity partnerships support initiatives focused on:
- Environmental conservation and restoration
- Access to clean water and sanitation
- Education, wellbeing, and community resilience
- Supporting vulnerable people and ecosystems
Giving back is built into how we operate – because doing good shouldn’t be optional.
Why Doing Good Beyond Beauty Matters
We know our community cares about what their skincare stands for – not just how it performs. At Tropic, we believe beauty should lead with integrity: in the naturally derived ingredients we carefully select for results, in the independent clinical studies that support our claims, and in the way we give back.
From returnable, refillable, and recyclable packaging initiatives to ethical sourcing and donating to causes for good, we’re committed to doing things differently. We’re proud to support local economies too, with 98% of our range made in-house at our UK-based Surrey HQ – alongside our Tropic Ambassadors, who offer a more personal, supportive way to shop.
The result? Skin to feel good in, products to be proud of, and a community that lifts each other up.
Empowering People & Aspiring Entrepreneurs
Doing good beyond beauty also means investing in people – and meeting them where they are.
Our Ambassador community is made up of over 20,000 people across the UK who started in the same place: loving Tropic products and wanting to share that feeling with others. Some enjoy earning rewards and getting closer to the products they already use. Some value the confidence, connection, and community. And some choose to take it further and build something more substantial over time.
What unites them isn’t a job title or ambition level, it’s a shared love for Tropic and a desire to pass it on.
The Tropic Ambassador programme is designed to feel supportive, personal, and human. There’s no expectation to be an entrepreneur, though many have built beauty businesses with us.
For most, it’s simply a way to:
- Enjoy exclusive rewards, discounts, and money back when they share
- Learn more about the skincare and beauty they already love
- Feel part of a welcoming, values-led community
- Grow confidence and skills at their own pace
Susie’s own journey – starting Tropic at 15 and growing it with purpose – continues to inspire the brand and thousands across the country. But just as importantly, she believes success should look different for different people. That belief runs through Tropic’s culture, community, and the way we support those who choose to get closer to the brand.
We’re proud to champion ambition with empathy, offer opportunities for everyone to take their love of Tropic to the next level, and to celebrate progress in all its forms.
Join Us In Doing Good Beyond Beauty
If you’re discovering Tropic for the first time, this is an invitation to experience beauty differently – skincare that works, values that matter, and impact that goes beyond the bathroom shelf.
And if you’re already part of our community, thank you. Every time you choose Tropic, you help us do more good, together.
Explore our freshly made products, support a purpose-driven beauty brand, and be part of a community that believes beauty is better when it’s shared.
Frequently Asked Questions
What is Susie Ma known for?
Susie Ma is known for founding Tropic, a purpose-driven beauty brand that combines effective, science-led natural skincare with real values, sustainability, and social impact. She is widely recognised for championing ethical business, empowering entrepreneurs, and embedding ‘giving back’ into the foundations of a commercial brand.
What is Tropic Skincare’s Infinite Purpose?
The Infinite Purpose is Tropic’s long-term mission to help create a healthier, greener and more empowered world. Defined by Susie Ma, it guides every business decision – from product development and sustainability choices to profit sharing, partnerships, and community impact. It’s not a campaign or trend, but the lens through which Tropic makes every decision and measures success.
How does Tropic Skincare give back?
Tropic Skincare donates 10% of its profits through its 10% For The World pledge. These funds support charitable causes focused on environmental conservation, education, wellbeing, access to clean water, social causes, and community resilience. Every Tropic purchase directly contributes to positive global impact.
What is the Tropic Ambassador programme?
The Tropic Ambassador programme allows people who love Tropic to share the products they enjoy, receive rewards, and be part of a supportive community. For some, it’s a way to earn and build their own beauty businesses; for others, it’s simply about connection, growing in confidence, and sharing something they believe in. The programme reflects Susie Ma’s commitment to empowerment and accessible entrepreneurship.
