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About Tropic
Imagine a beauty routine that feeds your skin with nature’s most nutritious ingredients, delivers visible clinical results, protects the planet, and funds good causes. Wouldn’t that be magical? Actually, it’d be Tropic.
We’re one of the UK’s fastest-growing beauty companies, reshaping the industry with multi-award-winning products that are both ethical and effective.
Fusing wild tropical botanicals with cutting-edge science – no artificial preservatives or toxins in sight – our vegan products are freshly made to unlock your healthiest glow yet.
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![vegancertified]()
vegan
certified -
![Cruelty-Freecertified]()
Cruelty-Free
certified -
![Clinically tested]()
Clinically
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![10% of profits donated]()
10% of profits donated
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![Sustainably sourced ingredients]()
Sustainably sourced ingredients
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![400+ awards]()
400+ awards
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![Rated 'Excellent' on TrustPilot]()
Rated 'Excellent' on TrustPilot
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![vegancertified]()
vegan
certified -
![Cruelty-Free certified]()
Cruelty-Free certified
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![Carbonnegative]()
Carbon
negative -
![100% Natural ornature-identical]()
100% Natural or
nature-identical -
![Clinically tested]()
Clinically
tested -
![10% of profits donated]()
10% of profits donated
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![Sustainably sourcedingredients]()
Sustainably sourced
ingredients -
![Planet-protectivepackaging]()
Planet-protective
packaging -
![350+awards]()
350+
awards -
![Rated 'excellent' on trustpilot]()
Rated 'excellent' on trustpilot
“I started Tropic aged fifteen with one goal: to help my mum pay the bills.
Inspired by my Grandma’s homemade body scrub recipe, I recreated the exotic blend at our kitchen table, before selling it at Greenwich market every weekend.
What began as a market stall side-hustle, has now blossomed into a multi-award-winning business with millions of customers and over 30,000 five-star reviews. But our principles have never changed. We still use the finest tropical ingredients for real results. We still freshly make every formulation. And we still do good beyond beauty. It’s in our nature.”
Susie Ma, Founder and CEO
The Tropic Timeline
Take a look at our story so far, from humble beginnings to the Tropic of today.
Early Inspirations
Susie was born in the vibrant city of Shanghai, China, before moving to Cairns, Australia, aged six. She was in awe of the tropical landscapes around her, and loved spending time with her grandma, a medicinal chemist and toxicologist. Susie learnt about the importance of feeding her body and skin with nature’s freshest, most nutritious ingredients.
Tropic’s Beginnings
After relocating to London, Susie and her mum struggled to make ends meet. Determined to help pay the bills, Susie started recreating the homemade body scrub recipe her grandma used to soothe her mosquito bites back in Cairns.
Tropic’s founding product, Body Smooth, was born when Susie folded golden jojoba and macadamia oils with exfoliating sea salts and a fragrant blend of lemon myrtle, bergamot, and eucalyptus essential oils.
Success In A Jam Jar
Using her mum’s kitchen table as a makeshift factory, Susie poured her body scrub into 50 recycled jam jars.
Then, aged just 15, she headed to her stall at Greenwich Market and sold out on her very first day.
Susie continued to study full-time while using her evenings and weekends to formulate new recipes and sell them across London.
Open For Business
Aged just 21, Susie appeared on BBC’s The Apprentice – she was the youngest ever candidate at the time.
Despite finishing in third place, Lord Sugar saw Tropic’s huge potential and decided to invest.
With this investment, Susie moved the business from her mum’s kitchen to the first ever Tropic HQ!
Our Founding Ambassadors
On 4th May 2013, Tropic maintained the magic of the market stall’s personal touch by launching a social selling platform with 400 founding Ambassadors.
A Force For Good
- In 2018 we became a certified CarbonNeutral® company and scored 100/100 on the Good Shopping Guide’s Ethical Accreditation Index.
- During the 2020 COVID-19 pandemic, we opened our very first UWS school in Cambodia and donated 50,000 bottles of hand sanitiser to hospitals across the UK.
- In 2021, we were recognised by The Sunday Times Fast Track 100 as the UK’s fastest-growing skincare brand for the fifth year running.
- 2021 also saw us become Made In Britain certified, partner with Reef Restoration Foundation, and introduce Provenance® to our website to maximise transparency.
- In 2022, we upgraded our core skincare products and achieved COSMOS-certified organic status for almost all of them.
- We also made our boldest commitment yet, pledging 10% of our profits to charities and good causes around the world.
Incredible Milestones
- We celebrated Susie regaining full ownership of Tropic, returning the business to a 100% female founder-led company.
- We also marked 10 wonderful years of our empowering Ambassador programme.
- On 20th June 2024, Tropic turned 20! It was a year full of unforgettable celebrations, epic Ambassador events, sensational product launches, and an extra-special new arrival – Susie’s first child, Sienna.
What’s Next?
With our amazing customers and Ambassadors by our side, the future possibilities are endless.
We’ve now won over 400 awards and counting. But one thing’s for sure… the best is yet to come.