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FESTIVE
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Good to know: These products continue to fund education with our United World Schools Partnership, while all our operations are carbon offset by double.
BODY
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Good to know: These products continue to fund education with our United World Schools Partnership, while all our operations are carbon offset by double.
MAKEUP
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Good to know: All of our products are made from naturally sourced ingredients and are Cruelty Free and Vegan.
MAMA + BABY
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Good to know: Little Tropic products as paediatrician and dermatologist-tested to ensure that you can rest easy knowing you’re using only the most gentle, safe skincare available for your baby.
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FESTIVE
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FESTIVE
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Good to know: These products continue to fund education with our United World Schools Partnership, while all our operations are carbon offset by double.
SKINCARE
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SKINCARE
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BODY
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Good to know: These products continue to fund education with our United World Schools Partnership, while all our operations are carbon offset by double.
MAKEUP
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Generated with Avocode.Path 4
MAKEUP
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Good to know: All of our products are made from naturally sourced ingredients and are Cruelty Free and Vegan.
MAMA + BABY
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MAMA + BABY

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Good to know: Little Tropic products as paediatrician and dermatologist-tested to ensure that you can rest easy knowing you’re using only the most gentle, safe skincare available for your baby.
HAIR
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SKINCARE ROUTINE FINDER
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Susie's Story

Get to know our Founder and CEO.

IN HER OWN WORDS

“Growing up around my grandma, a medicinal chemist and toxicologist, always taught me that, like our bodies, our skin needs feeding with healthy, nourishing and, most importantly, natural ingredients. That’s really where the seeds of what would become Tropic were sown.

When I was 6, we moved to Cairns, Australia, where I was surrounded by an abundance of lush, natural plant life – fresh aloe vera plants and exotic fruit trees were right on my doorstep! I can trace a lot of my inspiration over the years for different products right back to those early days.”

Watch the Story

From those early days at her mum's kitchen table, Susie's come a long way. In 2011, she officially launched Tropic, after her appearance on The Apprentice won the admiration and investment of Lord Alan Sugar, and since then, she’s expanded our range to include everything from SPF and makeup to sleep products and hair care. She’s been recognised with multiple industry plaudits for her work, from a position on Forbes’ 30 Under 30 list to winning Outstanding Entrepreneur at the Global Business Excellence Awards.

You can watch Susie sharing her story right here!

BACK TO THE START

By the age of 15, Susie had moved to London, where Tropic began with the humblest of goals; simply helping out with the household bills. With £200 to start out and a whole lot of confidence, she poured her very first skincare concoction – now our all-time classic, Body Smooth – into fifty glass jars, and set off for Greenwich Market to bring it to the masses.

On that first day, Susie had already raised enough to cover the bills for an entire month, and after that immediate success, she never looked back. She kept working on evenings and weekends, with her friends helping her to sell and earning commission as they did so, empowering herself and her loved ones while saving for her future.

Behind The
Scenes Routines


We started our regular series breaking down the skincare rituals of our HQ team with Susie herself. She shared the products she loves to use in her morning and evening routines – and they’re all right here!

SUSIE’S DAILY ROUTINE SECTION

ALWAYS MOVING FORWARD

Susie has spent 17 years developing and nurturing a team of the very best in the industry, driven by her desire to see those with a passion for beauty achieve their potential to its fullest. Today, Tropic HQ employs over 400 internal staff, and Susie’s created business opportunities for over 20,000 Tropic Ambassadors – and counting!

One thing that’s never changed? Susie’s devotion to the Infinite Purpose she stays true to in her professional and personal life – creating a healthier, greener, more empowered world. Forever searching for new opportunities to make a real difference globally, she ensures that it remains the beating heart of all our business decisions, as we strive to be a force for good beyond beauty alone.

Susie Says

THE CELEBRATION CONVERSATION

We discuss the multifaceted meaning of celebration in Susie's life, from her favourite Tropic event to her thoughts on bringing smaller moments of joy into our day-to-day.

HOW I FIND TIME TO RECHARGE

Susie spills her secrets for resetting and finding balance in between the bends and folds of her bustling schedule.

A GOOD SKINFLUENCE

We asked Susie her top tips for complexion perfection – notepads at the ready, everyone!

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