Verifying our values

Perhaps you’re wondering what on earth all this will look like in practice. It’s quite simple! Against each of our products, you’ll find its relevant Proof Points with one of two phrases; Verified (which is accompanied by a little green tick) or Evidenced. If a Proof Point is Verified, this means that it’s been backed up by a third party independent body, which you’ll be able to read about in more detail if you give it a click.

Seeing that a Proof Point is Evidenced instead? That’s another way of saying that there isn’t third party verification for it just yet, but we’ve rounded up our own supporting information which you can see for yourself.

"Today, it’s difficult for shoppers to make positive choices about what to buy. The facts about a product’s impact are pretty well hidden and there is a lot of greenwashing going on. Our aim is to provide those facts so that people can shop in line with their values, and brands that are doing the hard work to make their products more sustainable – even if they aren’t perfect yet – can get the recognition they deserve!"

Jessi Baker, Founder and CEO of Provenance®

"Transparency has always been at the heart of Tropic. From day one when I started selling my products in Greenwich Market, it was being honest and upfront that helped me to forge trust with my customers and build lasting relationships.

No matter how much the brand has evolved over the years, that’s never changed, and now Provenance® is helping us to make that transparency even clearer. It’s never been more easy to explore how each of our products helps contribute towards our Infinite Purpose – to help create a healthier, greener, more empowered world – and I hope that makes you as proud as we are of the strides we’re taking to be a real force for good in all we do."