Verifying Our ValuesFind out how we’re using Provenance® to make our ethical credentials as transparent as possible.
WHAT IS PROVENANCE®?
In the world of skincare, honesty is of the essence. We know that every time you make a purchase, you want it to be as informed as possible so that you can trust your support is going to a brand aligned with your own values.
But with what can often feel like so much information to sift through – long sustainability reports and certifications that can be confusing at first – deciphering ethical credentials can feel overwhelming. So, we’re using Provenance®, a software that allows us to push the jargon aside and enable transparency through technology.
Powered by blockchain and open data, Provenance® brings together all the need-to-know ethical stories on each of our products in accessible, clear, and comprehensible Proof Points. That means sharing information on everything from our cruelty-free, vegan status, the origins of our sustainable ingredients, our various charity partnerships, and much more. The result? We’re able to prove all the ways we’re helping to carve out a better future for our world and allow you to shop in confidence that our impact is real.
Look out for these on our product pages! They’ll appear as interactive icons representing a claim about us that is supported by real data.
- DONATES TO CHARITY
- CLINICALLY TESTED
- CARBON OFFSETTING
- COSMOS ORGANIC
- PROTECT LAND AND SEA
- CRUELTY FREE
- DONATES TO CHARITY WITH TRUSSELL TRUST
SO, HOW DO THE PROOF POINTS WORK?
Perhaps you’re wondering what on earth all this will look like in practice. It’s quite simple! Against each of our products, you’ll find its relevant Proof Points with one of two phrases; Verified (which is accompanied by a little green tick) or Evidenced. If a Proof Point is Verified, this means that it’s been backed up by a third party independent body, which you’ll be able to read about in more detail if you give it a click.
Seeing that a Proof Point is Evidenced instead? That’s another way of saying that there isn’t third party verification for it just yet, but we’ve rounded up our own supporting information which you can see for yourself.
CHECKING IN WITH THE PROVENANCE® TEAM
"Today, it’s difficult for shoppers to make positive choices about what to buy. The facts about a product’s impact are pretty well hidden and there is a lot of greenwashing going on. Our aim is to provide those facts so that people can shop in line with their values, and brands that are doing the hard work to make their products more sustainable – even if they aren’t perfect yet – can get the recognition they deserve!"
Jessi Baker, Founder and CEO of Provenance®
Click here to read more of our chat with Jessi.
A WORD FROM SUSIE, TROPIC FOUNDER
Transparency has always been at the heart of Tropic. From day one when I started selling my products in Greenwich Market, it was being honest and upfront that helped me to forge trust with my customers and build lasting relationships.
No matter how much the brand has evolved over the years, that’s never changed, and now Provenance® is helping us to make that transparency even clearer. It’s never been more easy to explore how each of our products helps contribute towards our Infinite Purpose – to help create a healthier, greener, more empowered world – and I hope that makes you as proud as we are of the strides we’re taking to be a real force for good in all we do.