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About Tropic
Imagine a beauty routine that feeds your skin with nature’s most nutritious ingredients, delivers visible clinical results, protects the planet, and funds good causes. Wouldn’t that be magical? Actually, it’d be Tropic.
We’re one of the UK’s fastest-growing beauty companies, reshaping the industry with multi-award-winning products that are both ethical and effective.
Fusing wild tropical botanicals with cutting-edge science – no artificial preservatives or toxins in sight – our vegan products are freshly made to unlock your healthiest glow yet.
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![vegancertified]()
vegan
certified -
![Cruelty-Freecertified]()
Cruelty-Free
certified -
![Carbonnegative]()
Carbon
negative -
![100% Natural or nature-identical]()
100% Natural or nature-identical
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![Clinically tested]()
Clinically
tested -
![10% of profits donated]()
10% of profits donated
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![Sustainably sourced ingredients]()
Sustainably sourced ingredients
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![Planet protective packaging]()
Planet protective packaging
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![350+ awards]()
350+ awards
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![Rated 'Excellent' on TrustPilot]()
Rated 'Excellent' on TrustPilot
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![vegancertified]()
vegan
certified -
![Cruelty-Free certified]()
Cruelty-Free certified
-
![Carbonnegative]()
Carbon
negative -
![100% Natural ornature-identical]()
100% Natural or
nature-identical -
![Clinically tested]()
Clinically
tested -
![10% of profits donated]()
10% of profits donated
-
![Sustainably sourcedingredients]()
Sustainably sourced
ingredients -
![Planet-protectivepackaging]()
Planet-protective
packaging -
![350+awards]()
350+
awards -
![Rated 'excellent' on trustpilot]()
Rated 'excellent' on trustpilot
“I started Tropic aged fifteen with one goal: to help my mum pay the bills.
Inspired by my Grandma’s homemade body scrub recipe, I recreated the exotic blend at our kitchen table, before selling it at Greenwich market every weekend.
What began as a market stall side-hustle, has now blossomed into a multi-award-winning business with millions of customers and over 30,000 five-star reviews. But our principles have never changed. We still use the finest tropical ingredients for real results. We still freshly make every formulation. And we still do good beyond beauty. It’s in our nature.”
Susie Ma, Founder and CEO
The Tropic Timeline
From humble beginnings to the Tropic of today, take a look at our story so far.
Early influences
Growing up in Cairns, Australia, Susie was in awe of the lush tropical landscapes around her.
She loved spending time with her grandma, a medicinal chemist and toxicologist, who taught her about the importance of nourishing her body with a fresh and colourful diet, and caring for her skin with powerful natural ingredients.
Tropic blossoms
After moving to London as a teenager, Susie was determined to help her mum pay the bills and find a way out of debt. So, she recreated the homemade body scrub recipe her Grandma had used to soothe mosquito bites in Cairns.
Aged fifteen, Susie poured her freshly made scrub into 50 jam jars and started selling at Greenwich market. She sold-out on her first day!
Over the next six years, Susie kept studying full-time, using her evenings and weekends to formulate recipes and sell them across London.
Open for business
After appearing on BBC’s The Apprentice, Lord Sugar invested in Tropic and we moved our operation from Susie’s mum’s kitchen, to our first ever Tropic HQ!
Building a community
Susie always loved connecting with her market stall customers, encouraging them to feel and smell the fresh formulations.
So, when Tropic officially launched on May 4th 2013, we maintained this personal touch with a social selling platform powered by 400 founding Ambassadors. This model empowered beauty lovers across the country to sell our products to family and friends and earn a commission.
Always growing
We were recognised by The Sunday Times Fast Track 100 as the UK’s fastest-growing skincare brand for the fifth year running.
Plus, we’d built a family of over 20,000 Tropic Ambassadors.
Ever evolving
We upgraded every single formula in our core skincare range, making almost all of them COSMOS Certified Organic.
We also updated our packaging to ensure every product is either refillable, recyclable or returnable.
A new chapter
We’ve freshened up our look with imagery that takes you to the heart of our tropical roots.
Dewy rainforests, dappled sunlight and warm showers transport your senses as you indulge in sensorial self-care moments.
