A view of tropical rainforest showing the coast merging with the blue sky and a few white clouds.

About Tropic

Imagine a beauty routine that feeds your skin with nature’s most nutritious ingredients, delivers visible clinical results, protects the planet, and funds good causes. Wouldn’t that be magical? Actually, it’d be Tropic.

We’re one of the UK’s fastest-growing beauty companies, reshaping the industry with multi-award-winning products that are both ethical and effective.

Fusing wild tropical botanicals with cutting-edge science – no artificial preservatives or toxins in sight – our vegan products are freshly made to unlock your healthiest glow yet.

vegan
certified
Cruelty-Free
certified
Carbon
negative
100% Natural or nature-identical
Clinically
tested
10% of profits donated
Sustainably sourced ingredients
Planet protective packaging
350+ awards
Rated 'Excellent' on TrustPilot

vegan
certified
Cruelty-Free certified
Carbon
negative
100% Natural or
nature-identical
Clinically
tested
10% of profits donated
Sustainably sourced
ingredients
Planet-protective
packaging
350+
awards
Rated 'excellent' on trustpilot

Palm trees in the background and our founder Susie in the centre smiling with her arms wide in a yellow dress.

“I started Tropic aged fifteen with one goal: to help my mum pay the bills.

Inspired by my Grandma’s homemade body scrub recipe, I recreated the exotic blend at our kitchen table, before selling it at Greenwich market every weekend.

What began as a market stall side-hustle, has now blossomed into a multi-award-winning business with millions of customers and over 30,000 five-star reviews. But our principles have never changed. We still use the finest tropical ingredients for real results. We still freshly make every formulation. And we still do good beyond beauty. It’s in our nature.”

Susie Ma, Founder and CEO

The Tropic Timeline

From humble beginnings to the Tropic of today, take a look at our story so far.

1988 - 2001

Early influences

Growing up in Cairns, Australia, Susie was in awe of the lush tropical landscapes around her.

She loved spending time with her grandma, a medicinal chemist and toxicologist, who taught her about the importance of nourishing her body with a fresh and colourful diet, and caring for her skin with powerful natural ingredients.

A collage showing Susie's grandma stirring a bowl in a lab coat, nostalgic family photos, Susie's mum, Susie's nan and Susie. And at the bottom an image of the tropical rainforest with the sea and sky merging in the distance in blue.

2002-2010

Tropic blossoms

After moving to London as a teenager, Susie was determined to help her mum pay the bills and find a way out of debt. So, she recreated the homemade body scrub recipe her Grandma had used to soothe mosquito bites in Cairns.

Aged fifteen, Susie poured her freshly made scrub into 50 jam jars and started selling at Greenwich market. She sold-out on her first day!

Over the next six years, Susie kept studying full-time, using her evenings and weekends to formulate recipes and sell them across London.

Collaged image from top to bottom - Lemon Myrtle flower, Bergamot cut open to show segments, central image is shea butter texture, Macadamia nuts and leaves of Eucalyptus.

2011-2012

Open for business

After appearing on BBC’s The Apprentice, Lord Sugar invested in Tropic and we moved our operation from Susie’s mum’s kitchen, to our first ever Tropic HQ!

Collage of images. First image is Lord Alan Sugar and Susie holding Tropic skincare products as they become business partners, Production of body smooth is being checked and a texture image of smoothing cleanser.

2013

Building a community

Susie always loved connecting with her market stall customers, encouraging them to feel and smell the fresh formulations.

So, when Tropic officially launched on May 4th 2013, we maintained this personal touch with a social selling platform powered by 400 founding Ambassadors. This model empowered beauty lovers across the country to sell our products to family and friends and earn a commission.