The Beauty Of Thoughtful Formulation: A Science-Led Approach To Skincare

In a world of ever-growing ingredient lists, here at Tropic we focus on simplicity and clarity. Our philosophy is simple: skincare should be effective, responsibly made, and meaningful. That’s why we freshly make 98% of our products in our Surrey Beauty Kitchen, blending naturally derived ingredients with proven cosmetic science to create gentle, transparent formulations crafted with care for every skin type.

Formulated With Purpose, Led By Our Founder

This philosophy is inspired by our Founder and CEO, Susie Ma, whose hands-on approach to formulation has shaped Tropic from the very beginning. Every product reflects Susie’s belief that skincare should be purposeful, transparent, and rooted in both nature and science.

Susie spent part of her early life in Cairns, Australia, where she developed a deep appreciation for nature and its nourishing ingredients. Influenced by her grandmother’s background in biochemistry and her holistic approach to healthy living, these early experiences went on to shape Tropic into the purpose-led beauty brand it is today. 

“We sustainably source our rainbow-hued ingredients from the tropics – where botanicals are supercharged with optimal levels of sunshine, moisture, and antioxidants.” – Susie Ma, Founder & CEO

Sourcing With Transparency

Our ingredients are selected from regions and suppliers who can provide clear traceability and meet our sourcing standards. Each oil, butter, and extract is chosen for its documented benefits in cosmetic formulation – whether it’s conditioning baobab oil, soothing aloe vera, or antioxidant-rich berries. 
 
We only work with suppliers who share our commitment to responsible and transparent sourcing. This helps ensure that every ingredient supports both high product quality and the communities involved in producing it. 

What Responsible Skincare Means To Us

Terms like “clean” are often used broadly in the beauty industry, but at Tropic, we focus on clarity and facts. Our formulation approach means:

• No ingredients that fall outside our safety and formulation standards. 
• No animal products or animal testing – our range is fully vegan and cruelty-free. 
• No undisclosed ingredients –  we offer full transparency about what you’re putting on your skin, and every formulation on our website features an English ingredients list.

By focusing on ingredients backed by cosmetic science, we aim to create formulations that are both gentle and effective. 

 
Guided By Science, Inspired By Nature

We use many plant-derived ingredients because of their established skin benefits, alongside modern cosmetic technologies that help maintain their stability and performance.

Our in-house team of formulation specialists combines over 120 years of collective experience and continue ongoing research into ingredients to refine our range. That’s why we always deliver products designed to support healthy-looking skin.

 
“Every single Tropic product is formulated and developed by our in-house team of biochemists and green cosmetic scientists… you’ll feel the freshness of the textures, see the vibrancy of the colours, and experience the incredible, clinically-tested results.” – Susie Ma, Founder & CEO

 Our Commitment To Reducing Impact

 
From refillable packaging options to evaluating our emissions and operational footprint, we continually look for ways to lower our environmental impact where possible. Each product is developed with careful consideration for resources, materials, and processes.

 
We are committed to ongoing improvement in reducing virgin plastic and regularly assess where we can minimise waste and enhance our sustainability efforts.

Key Takeaway

Tropic’s ethos is simple: use well-chosen ingredients, act responsibly, and remain transparent. It’s skincare designed to perform well while staying aligned with our values – something we’ll never compromise on.

“There is one driving force behind everything I do, personally and professionally – the desire to help create a healthier, greener, more empowered world. That’s the Infinite Purpose which defines Tropic’s brand DNA, guiding every decision and product launch.”  — Susie Ma, Founder and CEO of Tropic.

Learn more about Tropic’s Infinite Purpose and try our Natural Skincare for yourself.