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Our story

Freshly made, cruelty-free, natural

Discover our multi award-winning range of skincare and beauty, freshly made in the UK using the most innovative, effective ingredients that nature has to offer.

About Us

Susie's Story

Susie's Story

"My grandma, a medicinal chemist and toxicologist, always taught me that, like our bodies, our skin needs feeding with healthy, nourishing and, most importantly, natural ingredients.

Growing up in Cairns, Tropical North Queensland, Australia, I was surrounded by an abundance of natural ingredients, including fresh aloe vera plants and exotic fruit trees. The environment I grew up in has had a huge effect on the products we create at Tropic."

Susie Ma, Founder and CEO

Tropical Roots

Tropical Roots

Plants and fruits that grow in tropical climates soak up an abundance of sunshine, which helps them to flourish. We believe that these plants are the most nutritious and beneficial for the skin. That's why our ingredients are sustainably sourced from the Amazon rainforest, Polynesia, Australia and many more exotic regions brimming with powerful botanical actives.

UNCOMPROMISING BEAUTY

We believe in being a force for good beyond beauty in everything we do. From sustainably sourcing our ingredients to bringing you freshly made products that are truly kind to your skin, our brand beliefs reflect the impact we want to have in the beauty industry and beyond.

Green Science Innovation

Green Science Innovation

We always strive to be at the forefront of natural ingredient research. Our formulations are supercharged with innovative ingredients, such as bio-retinol and plant ceramides, embracing the latest green technologies.

Beauty with a Conscience

Beauty with a Conscience

In an industry that often overlooks animal welfare and the environment, we promise to never test on animals, nor use derivatives that cause them distress. That's why we stand with Cruelty Free International, The Vegan Society and PETA as a 100% cruelty-free brand, now and always.