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Brand and PR Manager


Tropic is proud to be a multi award-winning brand with a range of ground-breaking skincare and beauty products, freshly made in the UK using the most innovative, effective ingredients nature has to offer. Co-owned by founder and CEO, Susie Ma and Lord Alan Sugar, Tropic has been named one of The Sunday Times Virgin Atlantic Fast Track 100 companies and continues to grow from strength to strength. 

We are passionate about creating beauty with a conscience. Certified Vegan, Cruelty Free, Carbon Neutral and with an inherent focus on driving our Infinite Purpose, we strive to be a force for good beyond beauty in everything we do to create a healthier, greener, more empowered World. 


We are looking for an energetic, motivated and experienced Brand and PR Manager to join our vibrant marketing team, to help further grow the brand and be part of Tropic’s exciting future at our head office in Croydon.


Primary Responsibilities: 

  • Be the ultimate Tropic brand guardian to grow brand awareness and customer/ambassador loyalty through PR and brand activity
  • Ensure PR approach aligns with the overall marketing strategy, working with the Strategic Marketing Manager 
  • Be the trusted primary point of contact for our external PR partner and coordinate all public relations activities 
  • Responsible for the campaign creation and daily management of all PR and brand communications 
  • Ensure delivery of high-level placements in print, broadcast and online media 
  • Leading and executing the send out of targeted press kits, aligning with the strategic marketing approach 
  • Management of internal events and press events as required 
  • Written creation of press releases and presentations 
  • Influencer relationship management, across ambassador and consumer 
  • Evaluate partnership, sponsorship and advertising opportunities, ensuring these are brand aligned and appropriate 
  • Leading and managing the awards entries process across brand and product 
  • Ongoing PR and Influencer budget management 
  • Analytical reporting back to the executive team, proving strong ROI and value to the business


The ideal candidate will have: 

  • Proven experience in a similar role (at least 5 years) preferably in the beauty/retail industry
  • Experience in analytical reporting, with a focus on team ROI
  • A track record of developing and executing successful PR and Brand campaigns (examples welcome)
  • A strong background in Influencer marketing and management 
  • Exceptional writing, editing and presenting skills 
  • A proactive, reliable and responsible approach 
  • Excellent attention to detail 
  • Experience in managing direct reports
  • The ability to work under pressure and to tight deadlines
  • A strong knowledge of all Microsoft Office programmes
  • High energy and tenacity
  • Forward thinking ability, be self-motivated and have a positive and professional attitude to motivate others, as well as being committed to company and customer objectives
  • A passion and interest in the beauty industry


Other information:

Full time role: 9am - 5pm Monday to Friday

Office is conveniently located just 3 minutes’ walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon - both 20 minutes away

Starting salary depends on experience.

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